Why You Should Let Users Submit Events
During the implementation process, admins tend to debate whether or not to allow end users to submit events to their platform. Our answer is simple: always let users submit content.
The most common opposition is that submitted content won’t be appropriate for an organization’s calendar, but the key word is submitted. All submissions are sent to the Pending Queue where they will await an Event Admin’s approval. Beyond that, many organizations add Custom Guidelines to their Public Submission Form to guide their users when adding events. Additionally, the Pending Queue allows Event Admins to send a customized rejection message to a user if their event is rejected.
Of course this doesn’t always make sense, say you’re a private venue, but if your calendar is serving a the community, then your organization can stand to enjoy several benefits of having the submission form open:
Rather than relying on colleagues to supply you with information about upcoming events or trying to research them yourself, skip those unnecessary steps by allowing your users to add events. Your job is to approve, edit, or reject the events once they’re already submitted. It’s an easy and efficient pathway to increasing the number of quality events on your online calendar.
Grow your website and brand visibility
Allowing users to submit events to your online event calendar increases their participation and interest in your organization while increasing traffic to your organization’s website. An added benefit of that increase in traffic and engagement is the ability to grow its content and reach. Plus, additional fresh pages will help with SEO.
Engage community leaders
Community leaders offer access to engaged groups of people – you’ll want to tap into their vast social capital. They are more likely to be well-connected to other members of the community. They also tend to be vocal about participating in events and online discussions – you can think of them as idea movers! Give them the ability to add events and they’ll be more likely to engage with the calendar, invite others, and share the event across multiple social media sites. Plus, they’ll experience the added bonus of feeling like a top contributor.
Showcase a thriving community
User-submitted events on the online event calendar will show anyone who visits your website that your community is thriving. Your website is often the first contact someone will have with your organization. Leave them with a positive first impression by showcasing an online events calendar filled with a large number and wide variety of events.
As those of you with advertising on your websites know, traffic is a revenue generator. If users are submitting their own events to your online event calendar, they are more likely to feel invested in the event, therefore, they’ll visit often and encourage others to check out the calendar. Engaged users equals higher traffic and higher revenue. Even if you don’t feature advertisements, you can grow your revenue by giving users the option to pay to have their events show as Featured on the online calendar website. For example, event promoters pay for local newspapers’ websites to prominently feature their upcoming events. The papers get a revenue boost, and promoters get more event attendees. It’s a win-win situation. Why not replicate that for your organization?