The Localist Promotion Scale
Not all Events aren’t created equal, so why should the way you promote them be? Localist provides a variety of methods that allow you to promote anything from one-off Events to a series, whether big or small.
First on the individual promotion scale, Localist’s Sponsored feature is a soft endorsement of your Events. When you Sponsor an Event it gets a boost in the trending algorithm, which sends it straight to the top of the trending list. What’s more, a Sponsored Event will have unique styling to make it pop throughout your platform. So, you can always expect Users to check out these vibrant Events!
Next up, Featured Events allow you to give certain Events a prime spot right on your calendar! Featured Events will display in a carousel at the very top of your homepage, which means they will be easily discoverable. You can flag an infinite number of Featured Events, so there’s endless opportunity for your Users to find the most intriguing Events.
Similarly, Localist’s Event Spotlight showcases an Event with a prominent hero image to make it pop on your platform! A benefit of utilizing the Event Spotlight is that it gets a solo spot, rather than being tucked in a slider with a bunch of other Events. The Event Spotlight will give a special Event its own little corner on your calendar for Users to easily discover.
The simplest way to promote a unique series is to create a Tag, such as ‘Summer 2019’, which will pull all of these Events into a centralized location on your calendar. To get to this centralized location, your Users will just need to click the Tag on the Event page. As you can see, Tags make it easy for your Users to find an Event series that may otherwise get lost on your busy homepage.
Speaking of your homepage, why not create a brand new tab to showcase multiple Events! You can pull these Events into the tab using existing classifications. Likewise, you can use a date range to make a tab. For instance, if your organization is hosting a ‘Social Media Week’ you could pull these Events into a tab using that week’s date range. These Events will have a prime spot right on your homepage for effortless discoverability.
Next on the promotion scale, adding a new tab to your Featured Carousel will showcase some of your most exciting Events! Say, for example, your organization is hosting a charity concert series. You could make a tab of ‘Charity Concerts’ and pull those Events into the Featured Carousel. So, you’ll know the coolest Events will be front and center for your community to find.
Last but not least, you can create a brand new page for these unique Events to live on your calendar with Channels. If you’re hosting a highly anticipated lecture series you can pull these Events into a Channel to show them off to your community. Channels can adopt their own unique CSS and layout — the look can be transformed to flaunt any brand aesthetic. Additionally, Channels have their own custom URL, which means you can promote these Events anywhere you’d like!
Want to turn your Event megaphone all the way up? Blast your Events to inboxes and other web pages with the following tools:
You can also create Widgets to show off Event(s) around your organization’s website or community partners’ websites. Localist Widgets are super customizable and inherit the styling on any page, so you know they will always match your brand. You can think of Widgets as an ambassador for your Events — they’re your best bet to attract Users and direct traffic back to your calendar.
Localist’s native newsletter tool, Bulletin, provides the best of both worlds because you can promote a single Event or multiple Events. Not to mention, Bulletins go straight to your Users’ inboxes, so you can rest assured that they will definitely see the best Events your organization has to offer. Bulletin also allows you to add a prominent hero image, html components, social links, an RSS Feed, and a call to action button. So, your Users will be enticed to visit your calendar to browse all of your Events!