Tags & Keywords

Tags & Keywords are great for short-term categories, ultra-specific categories, promoting, or for SEO purposes. Functionally, Tags & Keywords are the same, the main difference is the display – Tags are seen by the public whereas Keywords are hidden and only seen by search engines.

Event Admin

Frequently Asked Questions

I tried adding a Tag to an event, but it was removed after saving? What am I doing wrong?

If you take a look at the Additional Details section in the event form, you will see that the text field for Tags and Keywords says, ‘Type a keyword/tag and press Enter’. Just make sure you are hitting enter after you type each Tag and it will save to the event.

Can I use special characters with Tags and Keywords?

Yes! However, there is an exception with the ampersand (&).While you can include an ampersand in a Tag or Keyword, it’s not possible to use the ampersand in the Tag/Keyword search field in the Widget Builder since the Widget Builder uses ampersands to separate criteria.


Tags allow grouping with a like identifier that doesn’t warrant an entire unique Filter. For example, if your organization has a Filter called “Holidays & Celebrations” and you’re adding a Halloween Gala, the event could be tagged with “Halloween”, “Halloween Gala,” etc.

  • Tags are created in a free-text field and are not selected from a pre-determined list.
  • Tags are displayed on the Event Details Page below your Filters.


Keywords are effectively hidden tags as they are only used for internal purposes. They are not displayed anywhere on the calendar. There are two common uses for keywords:

  1. SEO & Misspellings:  If any detail of an event, such as a speaker’s name or the location, have common misspellings or other monikers, noting them as a Keyword will ensure that the most possible queries will pull the event in Localist.
  2. Widget & Channel Filtering:  Keywords (and Tags) are available as a filtering parameter for Widgets and Channels. Since Keywords are hidden, they are commonly used for admins to mark specific events for a Widget/Channel. For example, “HomepageWidget,” “AthleticsChannel,” or “PartnerWidget.”

 Assigning Tags & Keywords

These items are available only to Platform and Event Admins in the Additional Details section of the event creation form. Just start typing and hit enter on your keyboard after each Tag or Keyword.

In order for general users to use these fields effectively on the Public Submission Form, they would have to be knowledgable of Localist functions and terminology. Our goal is to keep the Public Submission Form as simple and fool-proof as possible. Since these are open text there could be an excess of different inputs if made available on the Public Submission Form. Instead, users are provided with Filters to label their event. This decreases confusion and clutter on the calendar.

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