When promoting your calendar, don’t stop at letting your audience know you have an events calendar, and that it’s chock full of user-centric features. Kick it up a level and highlight how your calendar benefits your audience! It’s important to keep your contributors and users in mind when building messaging.
Event Submissions & Bulk Uploading
- Save Time: Adding an event takes less than two minutes and once approved, it’s on the calendar.
- If the event Place changes, for example, the original creator can always access and edit the form directly from the event page.
- If a Group, Department, or Place wants to add a ton of events, share your Bulk Event CSV template with them so that they can submit all of their events at once.
- Evergreen Data: Once an event is on your calendar it’s there in good times and bad because Localist never purges calendar content. This means that even after an event is over it will still be discoverable, which is extremely helpful for users to see a track record of the great events already hosted or may be hosting again in the future.
- Let’s say a user goes to your calendar for information on the annual 5k run on the 4th of July. If you aren’t hosting it this year, the user can still see the event details from last year as well as find other 4th of July plans while they are on your calendar. A past event will never rank higher than a current event in a search engine results page, so there is no need to fret.
- Promotion Eligibility: A benefit to being a contributor is that their events are eligible for Promotion. So, if their event matches criteria you set in your event Newsletters or Widgets, then they will automatically be included in these listings. Contributor events can be publicized to a more targeted group without any extra work on their end. Who doesn’t like free publicity that takes no time?
- See the Santa Clarita Arts Widget below? Any contributor who added an Arts Events to Visit Santa Clarita’s calendar would also have their event on the widget on Santa Clarita Art’s website.
- Audience Demographics for Contributors: You can share the data about who is using your calendar with local stakeholders to get them to put events on your calendar. So you can tell community members how often events were created and who is your primary audience. Like when you are placing an ad, you want to know who will see it and the traffic it receives. Speak about your calendar as a free way to share their event content with their target audience. Someone hosting a kids camp might not be enticed to post that on your university’s calendar.
- Audience Demographics for Users: Who is visiting your site is also of interest to your users since they know that the events are as distinct as the different hosts for each event. Events will always be presented in the voice of the community/host and feels like the people it serves. Since you allow the community to contribute, the calendar is constantly updating and will always have a wide range of dynamic content.
- Visual Learning: At the end of the day, most of us are visual learners. Enter in a few events to show users live examples of what their events could look like. When they see their events live in living color it can help users visualize how Localist could work for them.
These give organizations and/or places their own corner of your event calendar where they can add photos, a description, list upcoming & past events, and social media links so it has all the context the user’s need in one place.
- Save Time: Once a landing page is created, the submitter will just need to select the landing page instead of repeatedly entering address details.
- Click Backs: The event landing pages or place landing pages are filled areas to include backlinks. Whether links are added to descriptions, custom fields, or website buttons, users won’t be cut off from continuing their online hunt.
- Bring It to Life: At the end of the day, most of us are visual learners. Bring all of these points to life by presenting a live example of their content or landing page.
- For event organizers: they can see the amount of interest on an upcoming event for planning purposes and to influence future events based on what users enjoyed.
- For users: it’s helpful to see what events their friends are going to on campus or around the community. Your community is social, so they want to see what others are doing. When they click “I’m Interested”, a big plus is that they get a reminder the day before and are prompted to leave feedback after the event. This way they won’t miss an event because they forgot to add it to their calendar.
The more people express interest in an event, the larger the positive impact in Trending. Trending removes the guesswork in figuring out which events are popular, interesting, and are worth attending. Contributors can see what’s popular among users and get the chance to have their event at the top of the calendar’s homepage if users want to attend. As a reminder, how events appear in Trending is determined by an algorithm that includes user interest and engagement with the event.
Localist is easily navigable allowing users to browse by Group, Department, Place, and Filters. Make sure to let your users know how simple it will be for them to find what they are looking for and they won’t waste their time on a messy calendar. Users don’t want to have to work to use your product, and they don’t have to. They can easily see only concerts, family-friendly events, or events hosted in another language depending on how your platform is set up. They don’t have to skim through to find what they want, they can look in a targeted place.