Home

Monetization

In this article you will find:

  • Content Distribution
  • Content Monetization
  • Google Ads
  • Related Articles

 

Content Distribution

1. Adding Content to your Calendar

You’re spending a lot of time gathering great event content. Why not get more return on the time invested by syndicating it to partners who don’t have the resources to do it themselves?

 

2. Including in Featured Event Carousel

or

3. Highlighting in the Trending Events List

Event promoters can pay to have their event prominently displayed on your online calendar. With Localist, you can do this with our built-in Feature Event option or by checking Sponsored, which will add a contrasting background to the event.

 

4. Including in a Newsletter

With Localist’s built in Newsletter builder, you have three options:

  1. Include as a “Sponsor” by using custom content
  2. Include as a “Featured Event”
  3. Include as a “Trending Event”, etc. (Order can be manually determined if using custom content)

 

5. Including in a Widget

With Localist’s built in widget builder, you can:

  1. Include an event in a specific Widget, such as a Widget on your website’s homepage
  2. Include as a “Featured Event”
  3. Include as a “Sponsor,” etc.

 

6. Affiliate Revenue

Through partnerships with ticketing sites like Ticketmaster, LiveNation, Eventbrite, and more, you can gather affiliate revenue from anyone who clicks the Buy Tickets link through your calendar.

 

 

Content Monetization

 1. The Calendar Homepage

CTA above Calendar Navigation tools.

 

2. Newsletters

In the Body section of the Custom Content form in your newsletter builder, you can add non-event content and HTML to add a partner’s logo or a “Sponsored by/Provided By” message.

 

3. Widgets

All widgets can be modified on your website’s page to include a partner’s logo or a“Sponsored by/Provided By” message.

 

 

Google Ads

There are two options when linking with Google Ads:

1. Traditional Ads:  This method works on all web content, including calendars. You can keep it simple by selling space at a flat price, or you can charge per click or impression. Of course, if you sell per click or impression, you have to drive significant traffic to your calendar.

2. Google AdSense:  Google’s automated service will place ads alongside your calendar that are relevant to the page’s content, thereby upping the chance that visitors will be interested and click on them. You’ll have to split the profit with Google, but it’s a better option than letting that space go to waste. Plus, Google will deal with billing advertisers and tracking impressions and clicks.

 

Linking Google Ads With Your Calendar

This is how ads are organized for Localist on Ad Manager:

1. Create an Ad Slot. This is essentially a reserved space on the site for a specific ad block (not its contents, just the reserved space).

  • Example:
    • 3 ads running on right side of city page, 1 ad running on browse page. 4 ad slots should be created.
  • Naming convention:
    • [platform]_[page type]_size
    • default_venuepage_300
    • jhu_grouppage_300

2. Create an Ad Placement. This groups ad slots together so a single ad creative can appear on multiple pages.

  • Example:
    • All 300×250 ads on the site
  • Naming convention:
    • [platform]_[adsize]
    • default_300
    • jhu_300

3. Create an Order. This sets information about the advertiser, or, if it’s a house ad, separates internal ads from paid ads. You also set the overall campaign dates.

4. Create a Line Item. This is what puts an actual ad into motion. You upload creatives, say how long an ad will run for and where.

  • The name should be a description of the content of the ad.

5. Generate HTML code. Go to the ad slot section and generate HTML code for the slots. Put them in the appropriate places in the ERB code

 

 

Related Articles: Featured & Sponsored | Newsletters | Widgets