Localist’s integration with Google allows you to add your unique Google Analytics code as well as your Google Tag Manager code to track Google-specific metrics, improve reporting, and enhance your audience’s experience.

Platform Admin

Google Analytics

You can integrate with Google Analytics to track additional metrics by adding a Google provided GA Code to your platform’s Apps & Integrations section. A Platform Admin can do this by navigating to the Admin Dashboard > Settings > Apps & Integrations and entering the code into the Google Analytics UA Field.

Please note that you will see an additional GA Code present in the source code, which is Localist’s internal Google Analytics UA code. This is included for all Localist Platforms and cannot be removed at this time.

Google Tag Manager


The embed for Google Tag Manager will need to be added to your platform’s Theme Editor. To do this, a Platform Admin will navigate to the Admin Dashboard > Settings > Platform Settings > Appearance> Current Active Theme > Edit HTML. Here, the GTM embed will need to be included in the Wrapper > Global Site Shell file.


If utilizing a SILK Wrapper, you’ll need to add the embed for GTM to your externally hosted HTML file. once you’ve made those changes to the Wrapper navigate to the Admin Dash > Settings > Platform Settings > Appearance > click Refresh Wrapper for those edits to be applied.

Search Engine Indexing

To give Google and other search engines the greenlight to index your new domain and platform, take these 3 steps:

  1. New Domains: If your Localist platform is a new domain, you’ll want to make sure it is registered and verified with Google. If you have not done so already, you can get started here: https://search.google.com/search-console/welcome.
  2. Homepage Events Display: If event-related content is not present on your community or organization’s main website, we suggest connecting it to Localist directly. Since your main website is already a trusted source, traffic coming to your Localist platform from your main website will increase your calendar’s standing with Google. If your community’s home webpage has an event section that is not yet driving your audience to your Localist platform, we recommend connecting them by way of a Localist Widget.
  3. Updating Existing Links: Additionally, if you have pre-existing event links, you’ll need to replace those links to direct to your Localist platform. If Localist is new to your community, you’ll want to make sure you get the word out! Over the first several weeks, we recommend introducing your new events platform in any community newsletters you’re circulating as well as promoting it over social media. The more sources of traffic, the better!

While these tips aren’t going to necessarily flip a switch overnight, you should anticipate seeing results faster if these steps are taken and maintained until your platform is established in your community.