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EventReach & EventScore

The Localist platform had a few ways to measure an events ability to be seen and how unique and interesting it is to users. It uses specific metrics called EventReach and EventScore to quantify the potential reach and popularity of events, respectively. In this article you’ll find:

  • EventReach Paths
  • EventReach Factors
  • Monitoring EventReach Scores
  • Event Score

Event Reach

EventReach is a metric to measure the expected “reach,” or audience awareness, of an event. After looking across our network of calendars, we’ve found the amount of certain content in an event greatly increases awareness and traffic. EventReach measures an event’s ability to be seen. The EventReach tool determines the metric by quantifying the single event’s potential reach as well as the overall health of the calendar.

 

EventReach Paths

  1. Google / SEO: How discoverable your event is in outside searches. If your listing includes things like a keyword rich description or a location then it can be properly indexed and displayed as a top result.
  2. Within Localist: How discoverable your event is to users browsing your calendar. If your listing is sponsored, assigned to multiple filters, connected to a place profile or includes tags then your event will be displayed across dozens of pages within Localist.
  3. Post-event engagement: EventReach includes factors that encourage audience communication after the event has occurred.

EventReach Factors

When adding an event the EventReach score will be set to 0% reach until you have entered a Title and Start Date.

Once you begin to add content to the form, the EventReach score will automatically update and check things off the list turning them green. Items that remain yellow have not been added and items that are gray are optional as they apply to only certain events.

Date more than 7 days away: If your event does not have an instance that is more than 7 days away then this will impact your score. While events should be posted as far in advance as possible, leaving at least 7 days allows enough time for Google to properly index the content and for your audience to discover the event.

Location / Linked to place page: If your platform has place pages enabled then you will see Linked to place page appear in the checklist if you connect your event to a profile.

Unlisted / Restricted: Selecting these visibility settings will remove the score table.

Monitoring EventReach Scores

A healthy score for a typical event will fall above 70%. The average EventReach score for your platform is displayed on your Admin Dashboard.

  • This number is periodically re-calculated and updated throughout the day.
  • Only the score for future events is included in this average.

EventScore™ (Trending)

Localist’s EventScore™ trending algorithm looks at dozens of factors to discover not just the most popular event, but the most interesting one. Let Localist automatically keep tabs on the social pulse of your community.

Event listings can be ordered using EventScore™ in two places:

  1. Channels – includes Homepage
  2. Newsletters

Why use Trending? 

The days of chronological posts being the default are gone. Your users expect to see the content displayed based on what is most popular and relevant to them. If you are looking at a Facebook news feed, a Twitter timeline, an Instagram feed, or even the New York Times app, you will see content curated by relevance instead of chronologically. The Trending view in Localist matches your users expectations for the way content is displayed because they are used to the relevance view.

On top of the expectation that digital entities display content by relevance, most of your users will not go to a calendar because they are bored and looking to do something that day. The majority of users will go to a calendar looking for cool events that they will work into their schedule. You want to make sure that those users are finding the cool and unique events that you are offering! Don’t worry, for those that want to see a chronological view or search by date still have the Upcoming list, All Events view, and the Minical as options.