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Bulletin

Bulletin is Localist’s own native newsletter tool that allows for effortless email event marketing. Managing campaigns, contacts and analytics can all be done from the comfort of your Localist Admin Dash.

If you’re new to Bulletin or Localist, here’s how each piece comes into play:

  1. Templates — WHAT content you will be sending and how it displays
  2. Contacts — WHO will be receiving the content
  3. Campaign — WHEN your audience will receive the content

Creating a Campaign

From your Admin Dashboard, navigate to Bulletin > Campaigns > Select + Add Campaign.

  • Active: If checked, the Campaign will send according to what is set in the Schedule section of this form. If unchecked, the Campaign will remain dormant.
  • Campaign Name: Internal name of the campaign.
  • Sender’s Name: Who is this Campaign coming from?
  • Sender’s Email: What email address is this Campaign coming from?
  • Reply-to Email: What email address should recipient replies be sent to?
  • Campaign Subject: The Campaign’s subject line in a recipient’s inbox.
  • Last Chance Email: If a Campaign is scheduled, Localist will send an notification one hour before to the email address set in this field as a final preview. This email includes a one-click “kill switch.”
  • Allow Unsubscribe: If checked, recipients can opt out of receiving this Campaign in the future.
  • Template: Designates the content and layout of the Campaign.

Delivery

There are two delivery options available:

  1. Send manually: You will need to navigate to the Campaign and select Send Now in the top bar each time you’d like to to be sent.
  2. Send on a schedule: Once a schedule is set, the Campaign will send automatically until otherwise specified.
    • Start Date: The first date the Campaign will be sent.
    • Send Time: You can send the Campaign at the top of any hour.
    • Repeating: Select from a variety of default scheduling patterns. See below for further customizing your schedule.
    • Summary: This will update as you customize the above options.

Managing a Campaign

Customizing Schedules

If you are using a schedule to send your Campaign, a list of Scheduled Dates will appear to the right of the form after saving.

Pencil = edit the time of instance
Trash = disable instance entirely
Magnifying glass = preview the Campaign as it will appear on the future send date

Once saved, the Campaigns page will reflect the next run date and time:

Subscribers

Within a Campaign, you have two options for designating recipients:

  1. Contact List: This option will import an already existing Contact List.
  2. Additional Contacts: This option allows you to upload a CSV or copy/paste a list of email addresses that will only be stored with the current Campaign.

Additional Tools

The following tools and links can be found in the top bar of the Campaign page.

  • Copy: This will create an exact duplicate of the last saved version of the Campaign.
  • Subscribe Widget: Just like a Localist Widget, this tool provides an embed code that can be placed on any web page (within Localist or externally), so your audience can opt-in to receiving the Campaign in the future.
  • Edit Content & Layout: This will take you to the corresponding Template for the Campaign.
  • Email Preview: Send yourself the exact version of the Campaign your audience will receive.
  • Browser Preview: View the exact version of the Campaign your audience will receive in your browser.

Creating Contact Lists

From your Admin Dashboard, navigate to Bulletin > Contact Lists > Select + Add Contact List. Once you have saved the name of the list you will be taken to the list’s dashboard. To Add new contacts, select Add Contacts in the top bar. You will have two options:

  1. Emails: Copy and paste a list of emails using the format email@mail.com, Full Name.
  2. File Template: Download a CSV template to fill out and upload.
    • Replace Existing: If selected, any previously uploaded emails will be removed and the only emails saved will be the ones currently being added.

Once a list has been used in a Campaign, you can monitor your recipient’s status:

Additional Options

  • Copy: This will duplicate the current contact list and create a new list with the same contacts.
  • Settings: Here you can change the name of the contact list or delete the list entirely.

From your Admin Dashboard, navigate to Bulletin > Templates > Select + Add Template.

Content & Layout

Templates are one-column, but components can be removed, added and re-ordered. The following Components are available:

Brand Header

  • “Localist Events”: This will reflect what is set as your Calendar Display Name in your platform’s Global Options.
  • “Weekly Events”: This will reflect what is set in the component’s “title” field.

Call to Action

  • Title: The copy that will display on the button.
  • URL: The webpage where you would like the Call to Action to send your audience.

Description

  • Title: “About this email”
  • Description: Include a short blurb about why your audience is receiving this Bulletin or other relevant information.

Event List


The following options will appear in an Edit Component list on the right side:

  • Title:  Text that appears on the left as the header of the list tab (“Trending Events”)
  • Label:  Text that a user selects to switch event lists (“Trending” below)
  • Container CSS Classes:  Enter a unique selector to target only this Channel’s component with custom CSS
  • Sort Events:  You can sort events By EventScore (trending) or By Date (chronologically)
  • Number of Events:  Choose from 1, 2, 3, 4, 5, 10, 25, or 50 events
  • Time Period:  Keeping “Today” selected ensures that the Channel will include content within a rolling time period starting from today and ending a maximum of 366 days in the future. To create a non-rolling time period, select “Custom” to specify a different start date, then continue by number of days past the start date that the period should include
  • Include in Trending:  By selecting this option, Localist will create a Trending Event List that only includes events from all current Event Lists that also have this option selected.
    • For example, if you have Event Lists for “Athletics” (Include in Trending), “Workshops” (Include in Trending) and “Tours” (not in trending) – the Trending list that Localist creates will only include Athletics and Workshops events.
    • The Trending Events list created by selecting Include in Trending will be the default list view on your Homepage or Channel.
  • Show Link to All Events:  If selected, a “view more events” link will be displayed at the bottom of the Event List that will link users to the regular, unfiltered All Events page
  • Included:  You can specify to include events related to all available Classifications (Filters, Places, Groups, Departments, Tags, and Keywords)
  • Excluded:  You can specify to exclude events related to all available Classifications (Filters, Places, Groups, Departments, Tags, and Keywords)

Event Spotlight

  • Name: This is for internal reference and is displayed on the drag/drop component.
  • Show Event-Specific CTA: Unchecking this will remove the “Learn More” button.

Header


The header component allows you to tack on a header to all other available components–there will not be a break between the header and the next component. This example includes the Header, Subtitle + RSS component.

  • Name: “Newsworthy”
  • Subtitle: “Recent reports and updates from around time.”

Hero Image

  • Name: This is for internal reference and is displayed on the drag/drop component.
  • Photo: The default size is 644px (W) x 480px (H).
  • URL: The webpage where you would like the Call to Action to send your audience.
  • Header: “UPCOMING EVENTS”
  • Description: Include a short blurb about why your audience is receiving this Bulletin.
  • Call to Action: “JOIN US”

HTML

  • Name: This is for internal reference and is displayed on the drag/drop component.
  • Add any HTML embed as desired.

Link List

  • Name: “Other Links”

RSS

  • Import any valid RSS feed. Choose to display 1-10 items at a time.

Social Links

  • Enter a Facebook, Twitter and/or Instagram URL and Localist will generate corresponding icons.

Submit Event Button

  • Name: The copy the button will reflect.

Bulletin allows administrators to curate and send targeted event Campaigns and Digest allows the audiences to curate their own. Digests are customizable to suit your interests and are a great way to stay informed and engaged in your community without having to proactively visit this site.Your audience can access the Digest Builder two ways:

  1. Through the user menu when logged into the platform.
  2. By navigating to the “Share Events” box on your platform.

Creating a Digest

The following options are available:

  • Active: If unchecked, the Digest will be saved, but it will not be sent.
  • Title: This will be displayed in the Digest and in the user’s dashboard for reference.
  • Send Day: Choose any day of the week.
  • Number of Results: Choose any number between 1-50.
  • Days Ahead: Choose any amount between 1 day and 365 days.

Content

Users can further specify what kinds of events they’d like to include in their Digest:

  • Classifications: Filters, Groups, Departments, Places, Keywords and Tags.
  • Only Show Featured: Only Featured Events matching the other designated specifications will be pulled.
  • Only Show Sponsored: Only Featured Events matching the other designated specifications will be pulled.
  • Include All Matching Instances: By default only the first instance of a recurring event will be included. If checked, all instances matching the date range specifications will be included.
  • Content Must Match:
    • At least one Place, Group, Keyword or Tag, and one Filter item
    • Any Place, Group, Keyword, Tag, or Filter item
    • At least one Place and Group, and all Keywords, Tags, and Filter items
    • Any place or Group, and at least one Keyword or Tag, and one Filter item
  • Excluded Content: Users can exclude specific content based off of Keywords, Tags and all Filters.