BEST PRACTICE: Why Your Organization Should Have a Unified Online Calendar

1. Avoid a multi-system overload. A Google calendar here, a static webpage there, and in another corner an outdated calendar system created by a former team member who left years ago.Sound familiar? With a unified calendar you eliminate the too-many-working-parts problem. You won’t have to worry about multiple systems breaking at the same time or homegrown calendar nobody knows how to fix. One system. One fix. Easy. Not to mention, if you outsource your calendar, you shouldn’t have to fix it at all.

2. Standardize training. One central calendar system lets you create organization-wide training that all departments and groups can use. You won’t  have to reinvent the wheel again, or rather, rewrite the training PowerPoint.

3. Eliminate duplicate entry. Don’t re-enter an event on the four separate calendars, simply add it to one calendar and set display it with four widgets.

4. Stop missing events. Have you ever booked a big speaker just to have the event organizer forget to notify your homepage admins? With only one unified calendar ensures all major events get the attention they deserve–if a department head wants an event on their page, it will go through the main calendar first.

5. Focus time and resources on one upgrade. When it comes time to improve your calendar, you’ll deal with only one software upgrade, which will save time and money. Not to mention, freeing up resources may even allow you to make improvements more often. Of course, if you go with a cloud service like Localist, your staff won’t have to deal with upgrades at all.

6. Implement advanced functionalities. Speaking of upgrades, with a unified calendar, you can spend more time curating the features your campus needs. We’re talking about functionalities like integrated social media, the ability to follow and track events, and automatic email newsletters that can be sent out to event attendees.

7. Encourage the discovery of new interests. If a wide-range of events from different areas appear on the central college calendar, users can explore interests beyond their comfortable corners. Before, an engineering student may have only seen department-sponsored events, but with a central calendar he might just decide to check out that dance performance he saw on the college events page. Shouldn’t college be a time to branch out and try new things? Your organization’s calendar should support this ideal, rather than work against it.

8. Convey unity and organization. Nothing says, “this is a thriving, tight-knit community” like a unified calendar chock full of events. Prospective visitors will be impressed by rich diversity of events on the central calendar, and will feel confident that the school prioritizes  extracurricular offerings.

9. Keep it simple. No more search fatigue for users with a weekend to spare. No more confusion for staff who can never decide which calendar a particular event fits best. Just one simple home for all the happenings on campus.


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