Place Landing Pages

Using Place Landing Pages adds a directory to your calendar homepage so that users can search via a particular place or as a quick way to obtain extra information. Saving a place and/or location as a place landing page also enables smart venue matching when adding an event. This means you’ll no longer have to remember or re-enter a full address in the future!

In this article you’ll find:

  • Adding a Place Landing Page
  • Assigning an Event to a Place Landing Page
  • Related Articles

Adding a Place Landing Page

In your admin dashboard, navigate to Places > +Add Place

  • Full Name:  This will be displayed as the place’s name in the directory listing, on the event listing, and the event landing pages.
  • Keywords:  This field can be used to maximize SEO and ensure that queries pull the desired results by specifying common misspellings or if a place goes by other names. For example, for “Cooke Library” you could keyword “Cook Library” or for “The Jefferson Arts & Culture Center” you could keyword “JACC.”
  • Photo:  This photo will be displayed on the listing and landing page for the place. It may be used as a part of the “Fallback Chain” when an event does not have a unique photo. If a unique photo is not added then the photo that is marked as the “Event/Place Fallback” will be displayed.
  • Description:  No character limit, but only around 150 characters will be displayed before being truncated on the main listing.
  • Website:  This will be linked under place’s phone number.
  • Twitter Username:  This will be linked in a Twitter icon next to the Follow and Facebook icons on the right side of the page. The Twitter handle is also used by Localist to track any event related tweets coming from a place’s account, which is taken into consideration in the trending algorithm.
  • Facebook Page:  This will be linked in a Facebook icon beside the Follow icon and the Twitter icon on the right side of the page.
  • Place Type:  Select all that apply. This will be displayed on the place landing page and on the Places to Go list.
  • Internal Notes:  This information will not be displayed on the place landing page. This space can be used to communicate any unique directions for admins.
  • Address:  Enter the street address, city, state and zip code all in this field.
  • Phone:  This will be a text field.
  • Hours:  Ex. Mon-Fri: 6am-12pm, Sat: 10am-2pm
  • Parking:  Use this field to communicate any extra directions that may not be provided by Google. For example, whether or not parking is free.
  • Vanity URL:  This will give the place landing page a custom URL. For example “The Smith School of Business” will be .edu/the_smith_school_of_business, but it can be changed to .edu/ssob, etc.

Note: If you are using Localist “communities” then you will see a drop-down labeled Community to select.

Note:  If you are using Foursquare Tips then you will see a field labeled Foursquare ID (this feature is disabled by default). To turn on Foursquare Tips, navigate to Settings > Calendar Settings. Filling out this field will tell Localist to monitor Foursquare for any tips left on the place’s landing page. Foursquare tips affect Localist’s trending algorithm and will be displayed in an additional block on the place landing page itself in Localist.

 

After saving, Localist will automatically geocode the address you have entered and will display the code with an option to change. By selecting Override a field labeled Custom Geocode will appear. This is often used for locations that don’t have an exact address, for example, an area adjacent to a building.

Live Place Landing Page Example:


Assigning an Event to a Place Landing Page

When in an event’s edit/create form, you will see a section titled Location. In the field Event Place, start typing the place’s name.

  • Use:  By selecting this option, you will not be connecting a place landing page and will instead be using a custom location.
  • If Use is not displayed before the name then this means that what is listed is a place landing page and is available for connecting an event.

If you select to use a custom option, such as Use: Madison Square as shown above, then fields for Address and Directions will appear.


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