Google Ads

There are two options when linking with Google Ads:

1. Traditional Ads:  This method works on all web content, including calendars. You can keep it simple by selling space at a flat price, or you can charge per click or impression. Of course, if you sell per click or impression, you have to drive significant traffic to your calendar.

2. Google AdSense:  Google’s automated service will place ads alongside your calendar that are relevant to the page’s content, thereby upping the chance that visitors will be interested and click on them. You’ll have to split the profit with Google, but it’s a better option than letting that space go to waste. Plus, Google will deal with billing advertisers and tracking impressions and clicks. Example from

Linking Google Ads with Your Calendar

This is how ads are organized for Localist on Ad Manager:

1. Create an Ad Slot. This is essentially a reserved space on the site for a specific ad block (not its contents, just the reserved space).

  • Example:
    • 3 ads running on right side of city page, 1 ad running on browse page. 4 ad slots should be created.
  • Naming convention:
    • [platform]_[page type]_size
    • default_venuepage_300
    • jhu_grouppage_300

2. Create an Ad Placement. This groups ad slots together so a single ad creative can appear on multiple pages.

  • Example:
    • All 300×250 ads on the site
  • Naming convention:
    • [platform]_[adsize]
    • default_300
    • jhu_300

3. Create an Order. This sets information about the advertiser, or, if it’s a house ad, separates internal ads from paid ads. You also set the overall campaign dates.

4. Create a Line Item. This is what puts an actual ad into motion. You upload creatives, say how long an ad will run for and where.

  • The name should be a description of the content of the ad.

5. Generate HTML code. Go to the ad slot section and generate HTML code for the slots. Put them in the appropriate places in the ERB code.