EventReach is a metric to measure the expected “reach”, or audience awareness, of an event. After looking across our network of calendars, we’ve found the amount of certain content in an event greatly increases awareness and traffic. EventReach measures an event’s ability to be seen. The EventReach tool determines the metric by quantifying the single event’s potential reach as well as the overall health of the calendar. Both scores stem from three elements: Google/SEO (your event’s discoverability to outside searches), Localist (your event’s discoverability from within the event site), and post-event management (factors that encourage audience communication after the event has occurred).
In this article you’ll find:
- EventReach Paths
- EventReach Factors
- Monitoring EventReach Scores
- Related Articles
BEST PRACTICE: Trending vs. Upcoming Events
- Google / SEO: How discoverable your event is in outside searches. If your listing includes things like a keyword rich description or a location then it can be properly indexed and displayed as a top result.
- Within Localist: How discoverable your event is to users browsing your calendar. If your listing is sponsored, assigned to multiple filters, connected to a place profile or includes tags then your event will be displayed across dozens of pages within Localist.
- Post-event engagement: EventReach includes factors that encourage audience communication after the event has occurred.
When adding an event the EventReach score will be set to 0% reach until you have entered a Title and Start Date.
Once you begin to add content to the form, the EventReach score will automatically update and check things off the list turning them green. Items that remain yellow have not been added and items that are gray are optional as they apply to only certain events.
Date more than 7 days away: If your event does not have an instance that is more than 7 days away then this will impact your score. While events should be posted as far in advance as possible, leaving at least 7 days allows enough time for Google to properly index the content and for your audience to discover the event.
Location / Linked to place profile: If your platform has place profiles enabled then you will see Linked to place profile appear in the checklist if you connect your event to a profile.
Hidden / Visible only when logged in / Venue page only: Selecting these visibility settings will remove the score table.
Monitoring EventReach Scores
A healthy score for a typical event will fall above 70%.The average EventReach score for your platform is displayed on your admin dashboard’s homepage.
- This number is periodically re-calculated and updated throughout the day.
- Only the score for future events is included in this average.
EventReach scores are also displayed in the live event list.