INTRO: Event Classification

Localist offers several tools to help you classify your events. Namely Landing Pages, Filters, Keywords and Tags, each of which serve a distinct purpose on your calendar. We’ll get into more detail soon, but here’s a 1-sentence summary for each:


What’s a landing page?

First and foremost, your starting point for you platform’s taxonomy. Encompassing Groups, Places and Departments, this powerful, but flexible tool houses events by host, while providing all-important context to your users. What kind of context you say?

Landing pages provide your audience…

  • A description: this shows your audience just what each host is about
  • A photo: which events can inherit (see our photo fallback chain for more information)
    Snip20161219_4

  • A list of upcoming and recent Events: So your Place, Group or Department can shine even if they’re still planning an event.
  • A news feed: To show off each Place, Group or Department’s clout.
  • An inheritable map: So users know exactly where to go for an event and event planners don’t need to look up addresses.

    Snip20161219_5

Once added to a platform, these Landing Pages roll neatly into separate, filterable directories, which limits clutter on your platform:

Landing Pages and Administration

On top of this filter an admin’s permissions by Group, Department or Place, which makes these the perfect tool organize.

When to use Landing Pages

All this extra context makes all the difference for an event host, and the filterable directory means it’s hard to have too many landing pages. Setting up your landing pages should be your first step when setting up your platform’s taxonomy.

Snip20161219_6Snip20161219_7

One caveat: At this time, events can only be assigned to one Department/Group. That being said, the benefits to Group and Department landing pages are powerful, so don’t let that caveat stop you. If you ever run into a roadblock involving co-hosted events, contact support@localist.com for a tailored solution.


What’s a Filter?

As users enter the calendar they often think “How do I get the calendar to show only the events I’m interested in?” Enter filters. These 100% customizable text labels sit on the right side of your calendar to offer users a few quick ways to limit the events they see to a single topic that interested them.
Snip20161219_8

Filters provide your audience…

The second most commonly used navigation tool on your platform–second only to the “All Events” Button. Because these can be used for Places and Groups/Departments in addition to events, filters are the perfect second step in organizing the calendar.

Filters and Administration

Keeping your filter list simple, short and self-explanatory not only helps users find events, but also helps event submitters quickly locate the best possible categories for their event, limiting the time it takes to submit as well, as well as the possibility of missed categorization opportunities.

When to use Filters

Filters’ simplicity makes them a great quick-access, organizational tool so long as they are user-centric. Not sure where to start? Check out our filter best practices to strategize the best possible uses.

Best filter uses: Target Audience, Topic and Event Type (as long as the list is succinct).


What are Tags and Keywords?

A free text label admins can add to an events. Unlike Landing Pages and Filters, an admin can create these on the fly. Keywords are almost exactly like tags EXCEPT that tags are visible on the public calendar and keywords are not.

Snip20161219_9

Tags and Keywords provide your audience…

  • An ultra-specific way to classify events that may not otherwise make sense for Landing Pages and Filters
  • Boosted SEO
  • A tailored way to filter widgets

Tags and Keywords and Administration

Tags and Keywords can only be added by Admins, which helps keep them consistent throughout your platform. Admin permissions cannot be limited by Tags and Keywords.

When to use Tags and Keywords

Are you looking to create a Widget or Channel for an event series? How about annual festival or administrative department? Because Tags and Keywords don’t clutter up your filter list, you can get as specific with them as you like. Once you’ve set up your landing pages and filters, use tags and keywords for any other labels your community may need.


Other ways to curate events

You might be thinking, “Hey! Aren’t there other ways to organize events?” and you’d be right. Using your calendar’s existing taxonomy, you can build Channels (customizable landing pages that live on your platform) or widget (customizable curated lists of events that can be embedded on external web pages). While you shouldn’t think of these two tools as part of your taxonomy, they may influence your taxonomy a bit. For instance, you may create tags and keywords for the sole purpose of displaying events. In fact, these tool you may use this solution instead of creating a filter or landing page in order to keep your calendar’s taxonomy clean and organized.
For more information about these tools be sure to check out our guides to Channels and Widgets.


Related Articles