Localist offers several tools to help you classify your events. Namely Landing Pages, Filters, Keywords, and Tags–each of which serve a distinct purpose on your calendar. We’ll get into more detail soon, but here’s a one-sentence summary for each:
- Landing Pages: These work best for showcasing a particular host and their events.
Ex: Black Box Theatre, Glee Club, Anthropology Department
- Filters: We built these to be a quick-access tool, so be sure your filter list is self-explanatory and user-centric.
Ex. Target Audience, Topic, Event Type
- Tags and Keywords: Add these free text labels to events that fall into temporary or ultra-specific categories–if it doesn’t warrant a landing page or filter, it probably makes sense as a tag or keyword.
Ex. Fall Fest 2017, Arts Week, Spring Recital
What’s a landing page?
First and foremost, your starting point for you platform’s taxonomy. Encompassing Groups, Places, and Departments, this powerful, but flexible tool houses events by host, while providing all-important context to your users. What kind of context you say?
Landing pages provide your audience with:
- A description: this shows your audience just what each host is about
- A photo: which events can inherit (see our photo fallback chain for more information)
- A list of upcoming and recent Events: So your Place, Group, or Department can shine even if they’re still planning an event
- A news feed: To show off each Place, Group, or Department’s clout
- An inheritable map: So users know exactly where to go for an event and event planners don’t need to look up addresses
Once added to a platform, these Landing Pages roll neatly into separate, filterable directories, which limits clutter on your platform:
Landing Pages and Administration
On top of this, filter an admin’s permissions by Group, Department, or Place, which makes these the perfect tool organize.
When to use Landing Pages
All this extra context makes all the difference for an event host, and the filterable directory means it’s hard to have too many landing pages. Setting up your landing pages should be your first step when setting up your platform’s taxonomy.
One caveat: At this time, events can only be assigned to one Department/Group. That being said, the benefits to Group and Department landing pages are powerful, so don’t let that caveat stop you. If you ever run into a roadblock involving co-hosted events, contact firstname.lastname@example.org for a tailored solution.
What’s a Filter?
As users enter the calendar they often think “How do I get the calendar to show only the events I’m interested in?” Enter filters. These 100% customizable text labels sit on the right side of your calendar to offer users a few quick ways to limit the events they see to a single topic that interested them.
Filters provide your audience…
The second most commonly used navigation tool on your platform–second only to the “All Events” Button. Since these can be used for Places and Groups/Departments in addition to events, filters are the perfect second step in organizing the calendar.
Filters and Administration
Keeping your filter list simple, short, and self-explanatory not only helps users find events, but it also helps event submitters quickly locate the best possible categories for their event. This limits the time it takes to submit an event and limits the possibility of missed categorization opportunities.
When to use Filters
Filters’ simplicity makes them a great quick-access, organizational tool as long as they’re user-centric. Not sure where to start? Check out our filter best practices to strategize the best possible uses.
Best filter uses: Target Audience, Topic, and Event Type (as long as the list is succinct).
What are Tags and Keywords?
Tags and Keywords are free text label admins can add to an events. Unlike Landing Pages and Filters, an admin can create these on the fly. Keywords are almost exactly like tags EXCEPT tags are visible on the public calendar and keywords are not.
Tags and Keywords provide your audience with…
- An ultra-specific way to classify events that may not otherwise make sense for Landing Pages and Filters
- Boosted SEO
- A tailored way to filter widgets
Tags and Keywords and Administration
Tags and Keywords can only be added by Admins, which helps keep them consistent throughout your platform. Admin permissions cannot be limited by Tags and Keywords.
When to use Tags and Keywords
Are you looking to create a Widget or Channel for an event series? How about annual festival or administrative department? Because Tags and Keywords don’t clutter up your filter list, you can get as specific with them as you like. Once you’ve set up your landing pages and filters, use tags and keywords for any other labels your community may need.
Other ways to curate events
You might be thinking, “Hey! Aren’t there other ways to organize events?” and you’d be right. Using your calendar’s existing taxonomy, you can build Channels (customizable landing pages that live on your platform) or widgets (customizable curated lists of events that can be embedded on external web pages). While you shouldn’t think of these two tools as part of your taxonomy, they may influence your taxonomy a bit. For instance, you may create tags and keywords for the sole purpose of displaying events. In fact, these tool you may use this solution instead of creating a filter or landing page in order to keep your calendar’s taxonomy clean and organized.
For more information about these tools be sure to check out our guides to Channels and Widgets.